Wednesday, May 13, 2009

Database marketing


Database marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing

The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses , because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.

The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms.

The communications generated by database marketing may be described as junk mail or spam , if it is unwanted by the addressee. Direct and database marketing organizations, on the other hand, argue that a targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.

Today"s International Forex Rates

Today"s International Forex Rates
Major Currencies
Currency Symbol Units per USD USD per Unit
Australian Dollar AUD 1.3153 0.7603
Canadian Dollar CAD 1.1644 0.8588
Euro EUR 0.7352 1.3601
Japanese Yen JPY 96.1614 0.0104
Pakistan Rupee PKR 80.75 0.0124
U.A.E Dirham AED 3.6725 0.2723
UK Pound Sterling GBP 0.6548 1.5271
US Dollar USD 1 1

Other Currencies
Currency Symbol Units per USD USD per Unit
Afghanistan Afghanis AFN 49.86 0.0201
Albania Leke ALL 96.7625 0.0103
Algeria Dinars DZD 72.4112 0.0138
Argentina Pesos ARS 3.7205 0.2688
Bahamas Dollars BSD 1 1
Bahrain Dinar BHD 0.3768 2.6542
Bangladesh Taka BDT 68.75 0.0145
Barbados Dollars BBD 1.975 0.5063
Bermuda Dollars BMD 1 1
Brazil Reais BRL 2.0909 0.4783
Bulgaria Leva BGN 1.438 0.6954
CFA BCEAO Francs XOF 482.2887 0.0021
CFA BEAC Francs XAF 482.2887 0.0021
Chile Pesos CLP 571.3343 0.0018
China Yuan CNY 6.8221 0.1466
Colombia Pesos COP 2233 0.0004
Comptoirs Francais du Pacifique Francs XPF 87.738 0.0114
Costa Rica Colones CRC 571.525 0.0017
Croatia Kuna HRK 5.4032 0.1851
Czech Republic Koruny CZK 19.6864 0.0508
Danish Krone DKK 5.47 0.1828
Dominican Republic Pesos DOP 36 0.0278
East Caribbean Dollars XCD 2.67 0.3745
Egypt Pounds EGP 5.6184 0.178
Estonia Krooni EEK 11.5041 0.0869
Fiji Dollars FJD 2.1237 0.4709
Hong Kong Dollar HKD 7.75 0.129
Hungary Forint HUF 206.6817 0.0048
Iceland Kronur ISK 126.3832 0.0079
IMF Special Drawing Rights XDR 0.6577 1.5205
Indian Rupee INR 49.6225 0.0202
Indonesia Rupiahs IDR 10384.9891 0.0001
Iran Rials IRR 9841.9 0.0001
Iraq Dinars IQD 1165.5011 0.0009
Israel New Shekels ILS 4.1112 0.2432
Jamaica Dollars JMD 88.6865 0.0113
Jordan Dinars JOD 0.709 1.4104
Kenya Shillings KES 76.8619 0.013
Kuwaiti Dinar KWD 0.2895 3.4541
Lebanon Pounds LBP 1504.5 0.0007
Malaysian Ringgit MYR 3.5258 0.2836
Mauritius Rupees MUR 33.004 0.0303
Mexico Pesos MXN 13.3599 0.0749
Morocco Dirhams MAD 8.2068 0.1219
NewZealand $ NZD 1.6794 0.5954
Norwegians Krone NOK 6.5071 0.1537
Omani Riyal OMR 0.3845 2.6008
Peru Nuevos Soles PEN 3 0.3333
Philippines Pesos PHP 47.1411 0.0212
Poland Zlotych PLN 3.2421 0.3084
Qatari Riyal QAR 3.6392 0.2748
Romania New Lei RON 3.0668 0.3261
Russia Rubles RUB 32.0085 0.0312
Saudi Riyal SAR 3.7462 0.2669
Singapore Dollar SGD 1.4643 0.6829
South Africa Rand ZAR 8.4799 0.1179
South Korea Won KRW 1240.1738 0.0008
Sri Lanka Rupees LKR 117.6884 0.0085
Sudan Pounds SDG 2.3595 0.4238
Swedish Korona SEK 7.8314 0.1277
Swiss Franc CHF 1.1064 0.9038
Taiwan New Dollars TWD 32.99 0.0303
Thai Bhat THB 34.2934 0.0292
Trinidad and Tobago Dollars TTD 6.2686 0.1595
Tunisia Dinars TND 1.374 0.7278
Turkey New Lira TRY 1.565 0.639
Venezuela Bolivares Fuertes VEF 2.15 0.4651
Vietnam Dong VND 17760 0.0001
Zambia Kwacha ZMK 5160 0.0002